We started this company because we have benefitted from knowing more about our own bodies. Tracking muscle to hit strength goals; pinpointing heart rate zones to optimize training for Spartan races, marathons, and ultra marathons; blood panels to dial in our nutrition. Understanding our body helps us optimize it.

We want those same benefits for everyone.

Our mission is to help everyone understand their body and use it to chase big goals and transform their lives.

That means you.

Your dream might be to run a race, climb a mountain, or just feel better and live healthier. Whatever it is, it starts with getting clear data about your health and fitness. What gets measured gets improved.

Clarity turns confusion into confidence, doubt into direction, and melancholy into motivation. 

If you can see a clear path you can begin to predict outcomes. When you can predict outcomes you can learn to control them. When you can control an outcome you become unshakably confident. 

We want you to feel unshakably confident about your health and fitness.